selling Pakistan’s natural splendour to the world*

by way of Suleman Jazib

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Q: Dr Kaiser, allow me to begin with your vision. What inspired you to create Discover Pakistan?
Dr Kaiser Rafiq:
I’ve continually believed that Pakistan is one of the most stunning countries on the planet; however, sadly, the world handiest known us through restricted and often negative tales. I desired to trade that narrative. find out Pakistan become born from that passion — to expose the real Pakistan: its mountains, valleys, rivers, cultures, and specifically, its humans. I intend to make Pakistan seen on the worldwide tourism map with pride.

Q: How did this dream translate into a totally purposeful TV channel?
Dr Kaiser Rafiq:
It started as a dream after which have became a task. I invested my own resources and laboured with a small, however passionate group. For nearly three years, I individually funded salaries and production prices due to the fact I thought within the vision. Slowly, discover Pakistan television grew right into a professional media platform — the primary of its kind in Pakistan committed totally to tourism, tradition, and nature.

-Q: What makes find out Pakistan specific from other media tasks?
Dr Kaiser Rafiq:
We are aware of real storytelling. Our team travels to far-flung regions — taking pictures not best the landscapes but also of the human spirit that defines Pakistan. We use production, research-based content, and international presentation requirements. It’s not only a tour show; it’s Pakistan’s brand identity being rebuilt through media.

Q: Tourism and the financial system are intently linked. What effect do you spot discover Pakistan growing in that space?
Dr Kaiser Rafiq:
Tourism is a monetary engine. In keeping with the latest figures, it contributes almost 6–7% to Pakistan’s GDP and employment. Globally, it’s almost 10%. Pakistan has significant potential — a few estimates even advocate that with the proper infrastructure and coverage guide, the use of can generate $30–forty billion annually from tourism.
Our venture is to aid that transformation — by way of promoting Pakistan’s destinations and inspiring each domestic and international tour.

Q: Have the authorities supported this mission?
Dr Kaiser Rafiq:
Sure, the authorities have proven encouraging hobby. find out Pakistan has signed MoUs with PTDC (Pakistan Tourism Development employer) and participated in main events just like the Pakistan journey Mart. These collaborations enhance our collective imagination and prescient — to make tourism a countrywide priority and a sustainable monetary pillar.

Q: The digital presence of Find Out Pakistan is strong. How has social media contributed to your success?
Dr Kaiser Rafiq:
Social media has been our biggest amplifier. Our motion pictures and documentaries have long gone viral more than once. They’ve reached millions of people — outside and inside Pakistan — converting perceptions, inspiring guests, or even motivating local communities to protect their herbal heritage. It’s heartening to look at how proudly people now say: “to peer Pakistan’s beauty, watch discover Pakistan.”

Q: What are your future dreams for finding Pakistan?
Dr Kaiser Rafiq:
We’re increasing our digital footprint and exploring collaborations with worldwide journey networks. We additionally plan to create immersive tourism content, along with virtual tours and local documentaries. Ultimately, we need to see tourism end up as a centre contributor to Pakistan’s GDP — not only for the economy, but for national pride.

Q: And on a private note — what drives you to keep going?
Dr Kaiser Rafiq:
Love for Pakistan. This use of a has given me the whole thing, and I feel it’s my obligation to offer something in return. Each mountain, lake, and smiling face I capture strikes a chord in my memory that Pakistan deserves to be visible in its authentic light. That’s what keeps me going.

Ultimate thoughts via the writer

Dr Kaiser Rafiq’s adventure is a tale of ardour, perseverance, and patriotism.
He turned a non-public dream right into a national project — giving Pakistan a platform that celebrates its real identity.
find out Pakistan is not just a channel; it’s a motion — one which connects Pakistan’s soul with the arena.

“In case you want to witness the real beauty of Pakistan, watch Discover Pakistan.”

May Allah bless Dr Kaiser Rafiq and his crew with endured fulfilment.
*Ameen!!