It’s fall and everyone’s excited for sweater season and pumpkin-spice-everything! Us too! But latte cravings and wardrobe-layering aside—as professionals, marketers, and communicators, isn’t there something comforting about knowing what to expect from a season?

We all intend to plan ahead, but too often let the day-to-day minutia get in the way of making a calendar for the year. Sure, you can’t know every detail to anticipate. Heck, you can’t know half the priorities that will pop up in any particular month. But you can plan for big picture seasonality, busy-times, and events.

Whether promoting our own business, or the organization we work for, how can we get more intentional about bringing the seasons into our message and marketing?

Do this… plot out the next three months. (And make it big. On a big whiteboard, or roll of butcher paper). There’s something about having a big, visual calendar that everyone can see that helps you remember the very things we can take for granted. Don’t get bogged down with every little XYZ.